Good Start®:

Happy babies start with healthy tummies

Why choose Good Start®?

Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy∆

Comfort Proteins®

Only Good Start formulas have Comfort Proteins®. They’re 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.**, ¹

Probiotics & DHA

Good Start® Plus contains probiotic B. lactis^ which is a good bacteria that contributes to baby’s healthy gut flora. It also has expert recommended levels of DHA¹, an Omega 3 fat that supports baby’s normal physical brain and eye development.

Immune Support

2’-FL is an oligosaccharide similar to those in breast milk and has been shown to help support digestive health and the developing immune system.²-⁴,ǁ

With a formula for every stage of your little one’s development, you can select the best fit for your baby.


∆ More pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. Data on file.
‡ Powder format. Data on file.
**Compared to intact protein formulas.
^ Probiotics in powder format only.

ǁ Not derived from human milk.

¹ Czerkies L, et al. Int J Pediatr. 2018;2018:4969576.
² ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.
³ Storm H, et al. Glob Pediatr Health. 2019;6:1-10.
⁴ Bode L, et al. Glycobiology. 2012;22(2):1147-1162.
⁵ Goehring K, et al. PLoS One. 2016;146(12):2559-2566.