Reasons to choose Good Start® Plus Stage 1 Formula
Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy.*
Our closest formula to breast milk, Good Start® Plus 1 powder is the only baby formula with the unique combination of:

Comfort Proteins®
Easy to digestǂ. Only Good Start® formulas have Comfort Proteins®, 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.§1

Probiotics†
Probiotic B. lactis is a good bacteria, like those found in breast milk3, that helps support baby’s healthy gut microbiota.

DHA
Good Start® Plus infant formula has expert recommended levels of DHA2, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.

Immune Support
2’-FL is a prebiotic found in breast milkǁ and is shown to help support digestive health and the developing immune system.4-6
Good Start® Stage 1 formulas are available in multiple formats
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§ Compared to intact protein formulas.
* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file.
ǂ Like all infant formula
† Powder format only.
ǁ Not derived from human milk.
References:
1. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576
2. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.
3. Gueimonde M, et al. 2007;92:64-66.
4. Storm H, et al. Glob Pediatr Health. 2019;6:1-10.
5. Bode L, et al. Glycobiology. 2012;22(2):1147-1162.
6. Goehring K, et al. PLoS One. 2016;146(12):2559-2566.