Good Start®

Stage 1 Baby Formula

Happiness starts on the inside

Stage 1 Baby Formulas | Good Start® Plus

GOOD START is Pediatricians’ #1 choice for easiest formula on baby’s tummy.*

Our closest formula to breast milk, GOOD START PLUS 1, available in a variety of formats, is the only baby formula with a unique combination of Comfort Proteins™, DHA, Probiotics†, and 2’-FL.

Reasons to choose GOOD START PLUS Stage 1 Formula

Comfort Proteins™

Easy to digestǂ. Only GOOD START formulas have Comfort Proteins™. Our GOOD START baby formulas are made with 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.§¹

DHA for brain and eyes

GOOD START PLUS infant formula has expert recommended levels of DHA², an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.

Probiotics for a healthy gut†

ProbioticB. lactis a good bacteria, like those found in breast milk³, that helps support baby’s healthy gut flora.

Prebiotics for immune support

Prebiotics support the growth of good gut bacteria by acting as food for the gut bacteria. 2’-FL is a prebiotic similar to those in breast milkǁ that is shown to help support digestive health and the developing immune system.⁴-⁶

Try GOOD START PLUS 1  in multiple formats

GOOD START PLUS 1 formulas come in a variety of different formats. Whether you prefer powder, ready-to-feed, or concentrated liquid, there’s an option that’s right for you and your baby’s needs. What makes each one unique? Find out below.

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* More Pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. Data on file.

† Powder format only.

ǂ Like all infant formula

§ Compared to intact protein formulas.

ǁ Not derived from human milk.

¹ Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576 

² ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.

³ Gueimonde M, et al. 2007;92:64-66.

⁴ Storm H, et al. Glob Pediatr Health. 2019;6:1-10.

⁵ Bode L, et al. Glycobiology. 2012;22(2):1147-1162.

⁶ Goehring K, et al. PLoS One. 2016;146(12):2559-2566.