Happiness starts on the inside

Designed with your newborn baby's comfort in mind, only Good Start® baby formulas are made with Comfort Proteins®, which help promote softer stools.§,1 

Happiness starts on the inside

Designed with your newborn baby's comfort in mind, only Good Start® baby formulas are made with Comfort Proteins®, which help promote softer stools.§,1 

Reasons to choose Good Start® Plus Stage 1 Formula

Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy.*

Our closest formula to breast milk, Good Start® Plus 1 powder is the only baby formula with the unique combination of:

Comfort Proteins®

Easy to digestǂ. Only Good Start® formulas have Comfort Proteins®, 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.§1

Probiotics

Probiotic B. lactis is a good bacteria, like those found in breast milk3, that helps support baby’s healthy gut microbiota.

DHA

Good Start® Plus infant formula has expert recommended levels of DHA2, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.

Immune Support

2’-FL is a prebiotic found in breast milkǁ and is shown to help support digestive health and the developing immune system.4-6

Good Start® Stage 1 formulas are available in multiple formats

Whether you prefer powder, ready-to-feed, or concentrated liquid, there’s an option that’s right for you and your baby’s needs.
Features Good Start® Plus 1 Powder Good Start® Plus 1 Powder Good Start® Plus 1 Ready to Feed Nurser Good Start® Plus 1 Ready to Feed Nurser Good Start® Plus 1 Ready to Feed Good Start® Plus 1 Ready to Feed Good Start® Plus 1 Concentrate Good Start® Plus 1 Concentrate Good Start® 1 Powder Good Start® 1 Powder Good Start SootheTM Powder Good Start SootheTM Powder
Comfort Proteins® Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
DHA Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Probiotic B. lactis Checkmark Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon
Probiotic L. reuteri Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon Checkmark
2’-FL Checkmark Checkmark Checkmark Checkmark Letter 'x' icon Checkmark
Non-GMO Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Reduced Lactose Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon Letter 'x' icon Checkmark
No water or mixing required Letter 'x' icon Checkmark Checkmark Letter 'x' icon Letter 'x' icon Letter 'x' icon

§ Compared to intact protein formulas.​
* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file.​
ǂ Like all infant formula​
† Powder format only.​
ǁ Not derived from human milk.​

References:
​ 1. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576​
2. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.​
3. Gueimonde M, et al. 2007;92:64-66.​
4. Storm H, et al. Glob Pediatr Health. 2019;6:1-10.​
5. Bode L, et al. Glycobiology. 2012;22(2):1147-1162.​
6. Goehring K, et al. PLoS One. 2016;146(12):2559-2566.