Happiness starts on the inside

Designed with your newborn baby's comfort in mind, only Good Start® baby formulas are made with Comfort Proteins®, which help promote softer stools.§,1 

Happiness starts on the inside

Designed with your newborn baby's comfort in mind, only Good Start® baby formulas are made with Comfort Proteins®, which help promote softer stools.§,1 

Reasons to choose Good Start® Plus Stage 1 Formula

Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy.*

Our closest formula to breast milk, Good Start® Plus 1 powder is the only baby formula with the unique combination of:

Comfort Proteins®

Easy to digestǂ. Only Good Start® formulas have Comfort Proteins®, 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.§1

Probiotics

Probiotic B. lactis is a good bacteria, like those found in breast milk3, that helps support baby’s healthy gut microbiota.

DHA

Good Start® Plus infant formula has expert recommended levels of DHA2, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.

Immune Support

2’-FL is a prebiotic found in breast milkǁ and is shown to help support digestive health and the developing immune system.4-6

Good Start® Stage 1 formulas are available in multiple formats

Whether you prefer powder, ready-to-feed, or concentrated liquid, there’s an option that’s right for you and your baby’s needs.

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§ Compared to intact protein formulas.​
* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file.​
ǂ Like all infant formula​
† Powder format only.​
ǁ Not derived from human milk.​

References:
​ 1. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576​
2. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.​
3. Gueimonde M, et al. 2007;92:64-66.​
4. Storm H, et al. Glob Pediatr Health. 2019;6:1-10.​
5. Bode L, et al. Glycobiology. 2012;22(2):1147-1162.​
6. Goehring K, et al. PLoS One. 2016;146(12):2559-2566.