We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is #1 choice for easiest formula on baby's tummy*.
Good Start® is #1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is #1 choice for easiest formula on baby's tummy*.
Good Start® is #1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is #1 choice for easiest formula on baby's tummy*.
Good Start® is #1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


What can you expect from Good Start™ Baby Club?

Plenty. Including answers to your nutrition questions, tips for getting through those tough days (they happen), and of course a Ready for Baby Pack, plus further savings just for you.

Science-backed nutritional support. Because a happy baby starts with a healthy belly.

Science-backed nutritional support. Because a happy baby starts with a healthy belly.

Every parent wants to provide the best nutrition for their child. And when it’s your first time, it’s easy to feel the pressure of getting it right. But the truth is, no one has all the answers. What feels right for some, may not for others. So, listen to your instincts and know that Good Start™ Baby Club will be right here with science backed nutritional expertise to help you find what works for you.

Did you know:
Good Start® is Pediatricians’ #1 choice for Easiest Formula on baby’s tummy.*

* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file. December 2023.

For the good, the bad, and everything in between we’ve got articles, tips and tools to help you.

There’s no one way to feed and early feedings can be a humbling experience. We know, because Good Start has been there for millions of Canadian parents. The unknowns, the small victories, and the completely unexpected—you may experience them at different times, but inevitably it’s all part of the feeding journey. Rest assured, Good Start™ Baby Club has the tools, tips, and science-backed expertise to help you every step of the way.

Every parent is different. That’s why we personalize our approach to each and every one.

Let’s face it, feeding your child is personal, just like parenting. That’s why we ask you what matters most and tailor our approach to meet your unique needs. We have a wide variety of resources, science-backed nutritional support and exclusive coupons to help ensure that, no matter your circumstances, you’re supported in a way that is best for you and your baby.

We offer value on the products parents love for the ones they love.

We offer value on the products parents love for the ones they love.

With so many options, it can be difficult to know where to turn to. But rest assured, Good Start™ Baby Club offers trusted brands like Good Start®, Good Start® Plus, Good Start Soothe™, and Good Grow® to nourish your growing family. We make it easy with member discounts and exclusive offers.

Ready for Baby Pack?
When you join Good Start™ Baby Club, we’ll send you our Ready for Baby Pack.

Join Now

Savings. Then more savings.
We’ll also send you personalized coupons and other ways to save. Watch your inbox, and your home mailbox.

We’re always here to help

Enjoy these helpful articles about feeding and nutrition. Happy reading.

Sign up for Good Start™ Baby Club

Sign up for FREE now for a Ready for Baby Pack, plus exclusive member savings on the products you love, along with helpful resources, nutritional guidelines and more. Terms and conditions apply.​

Check out our frequently asked questions

Find answers to many commonly asked questions.

FAQs

You bet. In addition to the free Baby Pack, you’ll receive personalized coupons and new baby information in your inbox and mailbox as your baby grows.

If you signed up during your pregnancy, expect to see your Ready for Baby Pack in the mail around a month before the birth of your baby.    

If your baby has already been born, and you are less than 9 months post birth, you can expect to see your Pack in the mail approx. a month after sign-up.   

If you have not received your Ready for Baby Pack based on its delivery criteria, the following steps should help:  

Log into your account to make sure all your information is up to date, including your current address and due date. 

Once you’ve checked that your profile’s in good order, please contact our Consumer Care team at 1-800-864-9671 or send us a message.

Coupons are pre-selected for you based on your profile and the age of your baby.  However, some coupons can be redeemed for the Good Start® formula product of your choice.

Coupons can be redeemed in-store at participating retailers that carry Good Start® infant formula products. They cannot be used for purchases made at online retailers. 

Our Customer Support team is happy to help if you have any questions. Reach out to our team here.

Absolutely, as part of the sign-up process we simply ask for your due date so we can share relevant communications with you based on your journey as a new parent.

We do not require any payment or credit card details required for Baby Club. Joining our program is FREE!

Due to high demand, our Good Start™ Baby Club Ready for Baby Packs are taking longer to administer. We are working as quickly as possible to share its contents with you and appreciate your patience. 

You will receive a confirmation email once your Ready for Baby Pack has been shipped. 


* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file. June 2024.
** Study results among parents of fussy infants
3 Czerkies L, et al. J Pediatr Health and Nutr. 2019;1(1):19-26.