Good Start™ Baby Club
Why join the Good Start® Baby Club?
150 years of trusted baby nutrition expertise
Science-backed nutritional support
Personalized articles, tips and tools
Ready for Baby Pack¹
Every parent wants to provide the best nutrition for their child. Good Start® formula products are supported by 150 years of baby feeding expertise and have been used by millions of Canadian parents. Good Start® Baby Club provides helpful tips for feeding your new baby.
Becausea happy baby starts with a healthy belly. That is why, Good Start® formula, Pediatricians’ #1 choice for Easiest Formula on baby’s tummy*, will be right here with science backed nutritional expertise to help you find what works best for you and your baby.
For the good, the bad, and everything in between, rest assured, Good Start™ Baby Club has the articles, tips, and tools to help you with every step of your feeding journey.
When you join the Good Start™ Baby Club, you will receive your own Ready for Baby Pack¹ with personalized tips and coupons on trusted brands like Good Start®, Good Start® Plus, and Good Start Soothe™ formula products to nourish your growing family.
150 years of trusted baby nutrition expertise
Every parent wants to provide the best nutrition for their child. Good Start® formula products are supported by 150 years of baby feeding expertise and have been used by millions of Canadian parents. Good Start® Baby Club provides helpful tips for feeding your new baby.
Science-backed nutritional support
Becausea happy baby starts with a healthy belly. That is why, Good Start® formula, Pediatricians’ #1 choice for Easiest Formula on baby’s tummy*, will be right here with science backed nutritional expertise to help you find what works best for you and your baby.
Personalized articles, tips and tools
For the good, the bad, and everything in between, rest assured, Good Start™ Baby Club has the articles, tips, and tools to help you with every step of your feeding journey.
Ready for Baby Pack¹
When you join the Good Start™ Baby Club, you will receive your own Ready for Baby Pack¹ with personalized tips and coupons on trusted brands like Good Start®, Good Start® Plus, and Good Start Soothe™ formula products to nourish your growing family.
We’re always here to help
Enjoy these helpful articles about feeding and nutrition. Happy reading!
How to Prepare and Store Baby Formula
Learn all about formula preparation for different formula formats and formula storage options.
Guide to Feeding Your Newborn
Learn as much as you can about feeding before your baby arrives.
How to Switch Formulas
You may be thinking about changing your baby’s formula whether it’s due to their age or digestive issues like fussiness, gas and spitting up.
Must-have hospital bag checklist
Let's dive into the ultimate hospital bag checklist to make sure you're prepared for the big day!
Sign up for Good Start™ Baby Club
Let's stay connected!
Check out our frequently asked questions
Find answers to many commonly asked questions.
FAQs
You bet. In addition to the free Baby Pack, you’ll receive personalized coupons and new baby information in your inbox and mailbox as your baby grows.
If you signed up during your pregnancy, expect to see your Ready for Baby Pack in the mail around a month before the birth of your baby.
If your baby has already been born, and you are less than 9 months post birth, you can expect to see your Pack in the mail approx. a month after sign-up.
If you have not received your Ready for Baby Pack based on its delivery criteria, the following steps should help:
Log into your account to make sure all your information is up to date, including your current address and due date.
Once you’ve checked that your profile’s in good order, please contact our Consumer Care team at 1-800-864-9671 or send us a message.
Coupons are pre-selected for you based on your profile and the age of your baby. However, some coupons can be redeemed for the Good Start® formula product of your choice.
Coupons can be redeemed in-store at participating retailers that carry Good Start® infant formula products. They cannot be used for purchases made at online retailers.
Our Customer Support team is happy to help if you have any questions. Reach out to our team here.
Absolutely, as part of the sign-up process we simply ask for your due date so we can share relevant communications with you based on your journey as a new parent.
We do not require any payment or credit card details required for Baby Club. Joining our program is FREE!
Due to high demand, our Good Start® Baby Club Ready for Baby Packs are taking longer to administer. We are working as quickly as possible to share its contents with you and appreciate your patience.
You will receive a confirmation email once your Ready for Baby Pack has been shipped.
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