We bring the science.
You bring the love.

Welcome to Good Start™ Baby Club

We can't wait to hear from you.

What can you expect from Good Start™ Baby Club?

Plenty. Including answers to your nutrition questions, tips for getting through those tough days (they happen), and of course a Ready for Baby Pack, plus further savings just for you.

Science-backed nutritional support. Because a happy baby starts with a healthy belly.

Science-backed nutritional support. Because a happy baby starts with a healthy belly.

Every parent wants to provide the best nutrition for their child. And when it’s your first time, it’s easy to feel the pressure of getting it right. But the truth is, no one has all the answers. What feels right for some, may not for others. So, listen to your instincts and know that Good Start™ Baby Club will be right here with science backed nutritional expertise to help you find what works for you.

Did you know:
Good Start® is Pediatricians’ #1 choice for Easiest Formula on baby’s tummy.*

* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file. December 2023.

For the good, the bad, and everything in between we’ve got articles, tips and tools to help you.

There’s no one way to feed and early feedings can be a humbling experience. We know, because Good Start has been there for millions of Canadian parents. The unknowns, the small victories, and the completely unexpected—you may experience them at different times, but inevitably it’s all part of the feeding journey. Rest assured, Good Start™ Baby Club has the tools, tips, and science-backed expertise to help you every step of the way.

Every parent is different. That’s why we personalize our approach to each and every one.

Let’s face it, feeding your child is personal, just like parenting. That’s why we ask you what matters most and tailor our approach to meet your unique needs. We have a wide variety of resources, science-backed nutritional support and exclusive coupons to help ensure that, no matter your circumstances, you’re supported in a way that is best for you and your baby.

We offer value on the products parents love for the ones they love.

We offer value on the products parents love for the ones they love.

With so many options, it can be difficult to know where to turn to. But rest assured, Good Start™ Baby Club offers trusted brands like Good Start®, Good Start® Plus, Good Start Soothe™, and Good Grow® to nourish your growing family. We make it easy with member discounts and exclusive offers.

Ready for Baby Pack?
When you join Good Start™ Baby Club, we’ll send you our Ready for Baby Pack.

Join Now

Savings. Then more savings.
We’ll also send you personalized coupons and other ways to save. Watch your inbox, and your home mailbox.

We’re always here to help

Enjoy these helpful articles about feeding and nutrition. Happy reading.

Sign up for Good Start™ Baby Club

Sign up for FREE now for a Ready for Baby Pack, plus exclusive member savings on the products you love, along with helpful resources, nutritional guidelines and more. Terms and conditions apply.​

Check out our frequently asked questions

Find answers to many commonly asked questions.


Nestlé announced the sale of the Good Start® infant formula brand in Canada and the U.S. to Perrigo Company. While Good Start infant formula products themselves remains the same, Nestlé Baby & Me program as you have known has been discontinued. However, you can still log into your profile till the end of April 30th 2024. In compliance with privacy laws, Perrigo now requires individuals to re-enroll in the new Good Start™  Baby Club program. This is necessary to ensure that you can continue receiving valuable coupons and information.

If you have registered for the Nestlé Baby & me on or before February 29th, 2024 you will continue to receive all the benefits from the program up until end of April 30th 2024. Parents and caregivers can continue to receive timely support and exclusive Good Start® infant formula coupons that are tailored to your baby’s age and stage by signing up to the new Good Start TM Baby Club program here.

You bet. In addition to the free Baby Pack, you’ll receive personalized coupons and new baby information in your inbox and mailbox as your baby grows.