We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is the#1 choice for easiest formula on baby's tummy*.
Good Start® is the#1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is the#1 choice for easiest formula on baby's tummy*.
Good Start® is the#1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


We bring the science.
You bring the love.

We bring the science.
You bring the love.


Good Start® is the#1 choice for easiest formula on baby's tummy*.
Good Start® is the#1 choice for easiest formula on baby's tummy*.


Over 90% of parents reported less fussiness after the first feed.**,3
Over 90% of parents reported less fussiness after the first feed.**,3


Why join Good Start™ Baby Club?

150 years of trusted baby nutrition expertise​

Every parent wants to provide the best nutrition for their child. Good Start® formula products are supported by 150 years of baby feeding expertise and have been used by millions of Canadian parents. ​

Science-backed nutritional support

Because a happy baby starts with a healthy belly. That is why, Good Start® formula, Pediatricians’ #1 choice for Easiest Formula on baby’s tummy*, will be right here with science backed nutritional expertise to help you find what works best for you and your baby.​

Personalized articles, tips and tools​

For the good, the bad, and everything in between, rest assured, Good Start™ Baby Club has the articles, tips and tools to help you every step of your feeding journey. ​

Ready for Baby Pack²

When you join Good Start™ Baby Club, you will receive your own Ready for Baby Pack² with personalized tips & coupons on trusted brands like Good Start®, Good Start® Plus, and Good Start Soothe™ formula products to nourish your growing family.

We’re always here to help

Enjoy these helpful articles about feeding and nutrition. Happy reading.

Sign up for Good Start™ Baby Club

Sign up for FREE now for a Ready for Baby Pack, plus exclusive member savings on the products you love, along with helpful resources, nutritional guidelines and more. Terms and conditions apply.​

Check out our frequently asked questions

Find answers to many commonly asked questions.

FAQs

You bet. In addition to the free Baby Pack, you’ll receive personalized coupons and new baby information in your inbox and mailbox as your baby grows.

If you signed up during your pregnancy, expect to see your Ready for Baby Pack in the mail around a month before the birth of your baby.    

If your baby has already been born, and you are less than 9 months post birth, you can expect to see your Pack in the mail approx. a month after sign-up.   

If you have not received your Ready for Baby Pack based on its delivery criteria, the following steps should help:  

Log into your account to make sure all your information is up to date, including your current address and due date. 

Once you’ve checked that your profile’s in good order, please contact our Consumer Care team at 1-800-864-9671 or send us a message.

Coupons are pre-selected for you based on your profile and the age of your baby.  However, some coupons can be redeemed for the Good Start® formula product of your choice.

Coupons can be redeemed in-store at participating retailers that carry Good Start® infant formula products. They cannot be used for purchases made at online retailers. 

Our Customer Support team is happy to help if you have any questions. Reach out to our team here.

Absolutely, as part of the sign-up process we simply ask for your due date so we can share relevant communications with you based on your journey as a new parent.

We do not require any payment or credit card details required for Baby Club. Joining our program is FREE!

Due to high demand, our Good Start™ Baby Club Ready for Baby Packs are taking longer to administer. We are working as quickly as possible to share its contents with you and appreciate your patience. 

You will receive a confirmation email once your Ready for Baby Pack has been shipped. 


* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file. June 2024.
** Study results among parents of fussy infants
3 Czerkies L, et al. J Pediatr Health and Nutr. 2019;1(1):19-26.
² Only one Ready for Baby Pack per household will be provided. If you’ve signed up prenatally, you will receive your Baby Pack within 30 days before the birth of your baby. If you’ve signed up postnatally, you are only eligible to receive your Ready for Baby Pack postnatally if your baby is less than nine months old. Please note that there can be exceptions based on further account details and the ability to meet delivery criteria.