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Sent to those who sign up 30-150 days post birth.

Sent to those who sign up 30-150 days post birth.

Five months direct mail - English

Five months direct mail - French

Designed with your toddler’s development in mind, with a unique combination of DHA, probiotics, 2’-FL and 27 essential nutrients, including calcium, iron and vitamin D.  This milk-flavoured toddler drink is an easy addition to your toddler's diet, and can be served with a meal or as a nutritious snack.

Appropriate for toddlers aged 12 months and up

• Nutrition tailored for growing toddlers. Good Grow^® Nutritional Toddler Drink in vanilla flavour is an everyday toddler drink to complement the nutritional needs of toddlers 1 to 3 years old.
• Source of essential vitamins and nutrients. With 27 nutrients, including iron, calcium, and vitamin D. Iron helps support normal cognitive development in toddlers and young children. Calcium and vitamin D help build strong bones and teeth.
• Contains DHA. An Omega 3 fat, DHA supports normal brain and eye development*
• With B. lactis, a probiotic that helps support normal gut immune function† and a healthy gut microflora.
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǂ that is shown to help support digestive health and the developing immune system^1-3
• Made with the goodness of real milk, and no artificial colours or flavours. 

Designed with your toddler’s development in mind, with a unique combination of DHA, probiotics, 2’-FL and 27 essential nutrients, including calcium, iron and vitamin D. This vanilla-flavoured toddler drink is an easy addition to your toddler's diet, and can be served with a meal or as a nutritious snack

Appropriate for toddlers aged 12 months and up

• Nutrition tailored for growing toddlers. Good Grow^® Nutritional Toddler Drink in vanilla flavour is an everyday toddler drink to complement the nutritional needs of toddlers 1 to 3 years old.
• With 27 nutrients, including iron, calcium, and vitamin D. Iron helps support normal cognitive development in toddlers and young children. Calcium and vitamin D help build strong bones and teeth.
• Contains DHA. An Omega 3 fat, DHA supports normal brain and eye development*
• With B. lactis, a probiotic that helps support normal gut immune function† and a healthy gut microflora 
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǂ that is shown to help support digestive health and the developing immune system^1-3
• Made with the goodness of real milk, and no artificial colours or flavours 

Soy-based baby formula. Easy to digest* and lactose-free for babies who are avoiding cow’s milk or milk products.

For infants 0 months and up

• Soy-based, dairy-free complete nutrition*
• Lactose-free and easy to digest*, Good Start^® Alsoy^® baby formula is designed for babies avoiding cow’s milk or dairy products
• Expert recommended levels of DHA¹, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• Soy-based infant formulas are indicated only for babies who cannot consume dairy for cultural or religious reasons, and babies with galactosemia or hereditary lactose deficiency^
• Not recommended for babies with cow’s milk protein allergy or sensitivity
• Kosher, halal
• Non-GMO^ǂ

Our closest liquid formula to breast milk with the combination of Comfort Proteins^®, DHA, and 2’-FL. Mixes easily with no clumps or scoops – just add water as directed and shake well.

For infants 0 months and up 

• Our closest formula to breast milk
• Good Start^® is Pediatricians' #1 choice for easiest formula on baby's tummy!*
• Tummy friendly and easy to digest†, only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies – and they have been scientifically shown to help promote softer poop^§,1
• Expert recommended levels of DHA², an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^3-5
• Non-GMO^ǂ
• Comes in an easy-to-use Concentrated Liquid format with a reclosable cap, that mixes easily with no clumps or scoops - just add water as directed and shake well.

Our closest formula to breast milk, with the unique combination of Comfort Proteins™, DHA, Probiotic B. lactis, and 2’-FL.

For infants 0 months and up.

• Our closest formula to breast milk
• Good Start^® is Pediatricians' #1 choice for easiest formula on baby's tummy!*
• Tummy friendly and easy to digest^†, only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies – and they have been scientifically shown to help promote softer poop^§,1
• With probiotic B. lactis, a good bacteria like the ones found in breast milk², that helps support a healthy gut flora
• Expert recommended levels of DHA³, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL; 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^4-6
• Non-GMO^ǂ

Our closest liquid formula to breast milk with the combination of Comfort Proteins^®, DHA, and 2’-FL. Just shake well, remove the cap, twist on a sterilized standard size nipple and ring, and it’s ready to go! 

For infants from 0 months and up 

• Our closest formula to breast milk
• Good Start® is pediatricians' #1 choice for easiest formula on baby's tummy!*
• Tummy friendly and easy to digest^†, only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies – and they have been scientifically shown to help promote softer poop^§,1
• Expert recommended levels of DHA², an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^3-5
• Non-GMO^ǂ
• No water, no measuring, and no mixing; to prepare, simply shake well, open, and pour into a sterilized bottle

Our closest liquid formula to breast milk with the combination of Comfort Proteins^®, DHA, and 2’-FL. Just shake well, open, and pour into a sterilized bottle.

For infants 0 months and up 

• Our closest formula to breast milk
• Good Start^® is pediatricians' #1 choice for easiest formula on baby's tummy!*
• Tummy friendly and easy to digest†, only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies – and they have been scientifically shown to help promote softer poop^§,1
• Expert recommended levels of DHA², an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^3-5
• Non-GMO^ǂ
• No water, no measuring, and no mixing; to prepare, simply shake well, open, and pour into a sterilized bottle

The next stage in formula for your growing baby with added iron and calcium, Comfort Proteins^®, DHA, and 2’-FL. Just add water as directed and shake well.

For infants 6 months and up

• The next stage in formula for your growing baby
• Good Start^® is pediatricians' #1 choice for easiest formula on baby's tummy!*
• Only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies 
• With added iron & calcium to complement the expanding diet of older babies; iron is important for making red blood cells, and calcium helps build strong bones and teeth 
• Expert recommended levels of DHA¹, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^2-4
• Non-GMOǂ
• Comes in an easy-to-use Concentrated Liquid format with a reclosable cap, that mixes easily with no clumps or scoops - just add water as directed and shake well 

The next stage of our powder baby formula, Good Start^® Plus 2 baby formula contains added iron and calcium for your growing baby. Plus, it has the benefits of Comfort Proteins®, Probiotics, DHA, and 2’-FL.

For infants 6 months and up.

• The next stage in infant formula for your growing baby
• Good Start^® is Pediatricians’ #1 choice for easiest formula on baby's tummy!*
• Only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies 
• Added iron & calcium to complement the expanding diet of older babies. Iron is important for making red blood cells and calcium helps build strong bones and teeth.
• With probiotic B. lactis, a good bacteria like the ones found in breast milk1, that helps support a healthy gut flora
• Expert recommended levels of DHA². DHA is an Omega-3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^3-5
• Non-GMO^ǂ

The next stage in formula for your growing baby with added iron and calcium, Comfort Proteins^®, DHA, and 2’-FL. Just shake well, open, and pour into a sterilized bottle.

For infants from 6 months and up.

• The next stage in formula for your growing baby
• Good Start^® is pediatricians' #1 choice for easiest formula on baby's tummy!*
  Only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies 
• With added iron & calcium to complement the expanding diet of older babies; iron is important for making red blood cells, and calcium helps build strong bones and teeth 
• Expert recommended levels of DHA¹, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL. 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^2-4
• Non-GMO^ǂ
• No water, no measuring, and no mixing. To prepare, simply shake well, open, and pour into a sterilized bottle

The first and only formula with probiotic L. reuteri, designed with extra comfort in mind for babies with tummy troubles.

For infants 0 months and up

• Our most tummy sensitive formula, and the only formula with Probiotic L. reuteri
• Over 90% of parents who switched to Good Start Soothe™ baby formula said their baby was less fussy after the first feed^*,1
• Tummy friendly and easy to digest†, Good Start Soothe™ baby formula has Comfort Proteins®, which are 100% whey proteins that are partially broken down using our unique process for small tummies – and they have been scientifically shown to help promote softer poop^§,2
• Reduced level of lactose**
• Expert recommended levels of DHA², an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
• With 2’-FL; 2’-FL is an oligosaccharide found in breast milk^ǁ that is shown to help support digestive health and the developing immune system^3-5
• Non-GMO^ǂ

The next stage in formula for your growing baby, and offers good value in a formula you can trust.

For infants 6 months and up

• The next stage in formula for your growing baby
• Good Start^® is Pediatricians' #1 choice for easiest formula on baby's tummy!*
• Only Good Start^® formulas contain Comfort Proteins^®, which are 100% whey proteins that are partially broken down for small tummies 
• Designed to complement the expanding diet of older babies and contains added iron and calcium; iron is important for making red blood cells, and calcium helps build strong bones and teeth
• Non-GMO^ǂ

One week direct mail - English