Essential self-care* tips for new parents

A holistic guide to feeding: breast, bottle and combination Learn as much as you can about feeding before your baby arrives. Familiarizing yourself with tips, techniques and positions will enhance your bond with your little one while ensuring that your baby receives essential nutrients for a good start. The benefits of breastfeeding Embrace the power of Mother Nature: breast milk - the ideal nourishment, created by your body for your precious baby. Not only does it keep newborns healthy and strong, but it's also great for infants’ emotional well-being.Breastfeeding offers many benefits for both you and your baby. Health Canada and the World Health Organization (WHO) recommend exclusive breastfeeding for the first six months of life with continued breastfeeding up to two years of age and on, or for as long as you can.1-3 Here are some key benefits of breast milk to consider: Optimal nutrition: Breast milk contains the ideal combination of nutrients*, antibodies, and enzymes tailored to meet your baby's unique needs, supporting their growth and development.2 Immune protection: Breast milk contains naturally protective compounds, like antibodies, probiotics, and human milk oligosaccharides, that all help protect your baby against infections and illnesses while supporting their developing immune system. Bonding and emotional connection: The close physical contact during breastfeeding promotes a strong emotional bond between you and your baby, creating a sense of security and comfort. Ready? Set? Breastfeed! When do you start to breastfeed? Right away! Experts advise that mothers start breastfeeding within an hour of giving birth. This promotes immediate bonding and provides essential health benefits for both mother and baby. Feeding frequency: what’s the schedule? Keep it simple: Feed your baby whenever they seem hungry. Plan to feed every 2-3 hours, even during those nighttime awakenings—around 8-12 times within a 24-hour period. Having your newborn nearby while you sleep ensures that you can feed whenever your little one wakes or gets hungry. And don't forget, the more your baby nurses, the more milk your body will make.4 Feeding Positions     Finding the right position for breastfeeding is key. Experiment with the options listed below and pick the one (or more) that feels comfy for both you and your little one. Cradle hold: This classic position involves holding your baby's head in the crook of your arm, with their body turned towards you. It is a comfortable and secure position for most mothers and babies. Cross-cradle hold: Similar to the cradle hold, but with your opposite hand supporting your breast. This position offers more control and is often recommended for newborns and premature babies. Football hold: Ideal for mothers after a cesarean birth or for those with large breasts, the football hold involves tucking your baby under your arm, with their legs extended towards your back. Side-lying position: This position allows for comfortable breastfeeding in bed, particularly useful for night feedings. Lie on your side with your baby facing you, aligning your bodies for easy access. Laid-back position: Embrace the laid-back breastfeeding position, also known as biological nurturing, allowing babies to instinctively latch and feed while promoting relaxation for mothers. Remember, the key to finding the right feeding position is comfort for both you and your baby. Don't hesitate to experiment and seek guidance from healthcare professionals or lactation consultants for personalized support. Once you’ve achieved a strong latch, repeat the process Getting your baby to latch on properly can take some practice. But don’t worry! Once you’ve secured that strong latch, baby will consistently want to return for more. Remember, repetition is key. Create a calm environment. Be in a place where you can be relaxed and calm. Try different breastfeeding holds to make sure you are comfortable. Let your baby lead. If baby is not hungry, they might stay curled against your chest, and that’s okay. You can try again later. If baby is bobbing their head or rooting, or you sense baby might be hungry, try tickling the baby’s lips to encourage baby to latch. Signs of success As a new parent, it's crucial to know when breastfeeding is going smoothly - it's not just about fulfilling your little one's hunger. Breastfeeding is a time for you and your baby to bond and for them to receive essential nutrients to grow healthy and strong. Here are a few signs to watch for. The latch feels comfortable to you and does not hurt or pinch. You hear or see your baby swallow. Your baby is producing wet and dirty diapers. Formula feeding: nourishment with care While breastfeeding is the ideal food for baby during the first six months of life, some families cannot or may choose not to exclusively breastfeed. Health Canada recommends cow milk-based commercial infant formula for infants who are not exclusively fed their mother’s breast milk.1 Infant formulas are designed to provide the recommended amounts of essential nutrients – like protein, fat, carbohydrate, vitamins and minerals for baby's healthy growth and development. Choosing the right formula: All infant formulas in Canada meet strict nutritional standards and support baby’s growth and development, but not all formulas are the same. Talk with your doctor to find a formula that meets your baby's nutritional needs. Proper sterilization and preparation: Sterilize bottles, nipples, and other feeding equipment before and after each use. Also, follow the instructions on the product label to ensure you accurately prepare the formula. Establish a feeding routine: Create a feeding routine that fits your baby's needs. Keep an eye out for their hunger and fullness cues—they might change from day to day! Combining breastfeeding and formula feeding Lots of parents choose to mix breastfeeding and formula feeding, which provides flexibility to meet both baby's and family's needs. This is called supplementing, mixed or combination feeding. It may come in handy if moms encounter challenges with feeding or are anticipating schedule changes, like returning to work. Baby's weight fluctuations explained Whether you are breastfeeding, formula feeding or both, recognize that it is common for newborns to temporarily lose weight in the early days of life. This can be frightening for new moms who are afraid that their baby may not be receiving the necessary nutrients. This weight loss usually stops after the first few days.4 Baby’s growth will be closely tracked by your doctor at your well-baby visits. Weight fluctuations may be part of their natural growth and development. Reach out to your doctor if you have any concerns about how your baby is growing.Parents, it's important to remember that regardless of the feeding method you choose, the well-being of both you and your baby is what truly matters. Your baby's health and happiness, along with your own, are top priorities. Every baby is unique, so trust your instincts and seek guidance from your doctor as you navigate this feeding journey together. Your intuition combined with your doctor’s guidance will ensure a smooth and fulfilling experience for both you and your little one.*All breastfed and partially breastfed babies in Canada should receive a 400 IU (10 μg) vitamin D supplement each day. References: 1 Government of Canada. (2023.) Nutrition for healthy term infants: recommendations from birth to six months. Accessed 2024 April. URL: https://www.canada.ca/en/health-canada/services/canada-food-guide/resources/nutrition-healthy-term-infants/nutrition-healthy-term-infants-recommendations-birth-six-months.html 2 Canadian Paediatric Society. Caring for Kids. (2020.) Breastfeeding. Accessed 2024 March.URL: https://caringforkids.cps.ca/handouts/pregnancy-and-babies/breastfeeding3 World Health Organization. (2023.) Infant and Young Child Feeding. Accessed 2024 February. URL: https://www.who.int/news-room/fact-sheets/detail/infant-and-young-child-feeding4 Government of Canada. (2023). Ten valuable tips for successful breastfeeding. Accessed 2024 April. URL: https://www.canada.ca/en/public-health/services/publications/healthy-living/valuable-tips-successful-breastfeeding.html

*For informational purposes only. Not intended to be medical advice. Consult your healthcare provider for any questions about your or your baby's health.  Bringing a beautiful new life into the world is a miraculous, intense, sometimes overwhelming experience. And in the midst of this beautiful chaos – the diapers, feedings, and sleepless nights — it's easy to forget about the person who brought this bundle of joy into existence — you, YES, you! Self-care isn't selfish; it's a necessity. Taking care of yourself after giving birth is just as crucial as caring for your newborn. From sneaking in some well-deserved rest to nourishing your body and soul, let's dive into some self-care tips crafted especially for you, the superhero who just delivered a tiny human.    Ask for help: It's okay to ask for help. Whether you need assistance with household chores, baby care, or simply someone to lend a listening ear, don't hesitate to reach out to your support system. Remember, you don't have to do it all alone, and accepting help doesn't make you any less of a supermom.   Practice self-compassion: Cut yourself some slack, mama. You're doing an incredible job, even on the days when everything feels like a chaotic mess. Be kind to yourself, celebrate your victories (no matter how small), and don't dwell on the moments when things don't go as planned. You're learning and growing every step of the way, and that's something to be proud of.  Rest and recover: After childbirth, your body needs time to heal. Rest is not a luxury but a necessity. Allow yourself to nap when your baby sleeps, ask for help when you need it, and don’t worry – your baby will eventually sleep for longer stretches and one day through the whole night!     Nourish your body: Incorporate leafy greens, fruits, whole grains, proteins, and healthy fats into your diet. Focus on eating a variety of healthy foods for meals and snacks will give you the energy you need to care for your baby.  Continue to take your prenatal multivitamin with at least 0.4 mg of folic acid. And don't forget to stay hydrated—keep a water bottle handy wherever you go, and remember you will need a little more if you are breastfeeding.   Move your body: Even gentle movement can work wonders for your mood and energy levels. Work back up to 150 minutes of moderate intensity physical activity per week.  This could include short walks with your baby in a stroller or carrier, practice some gentle postpartum stretching or yoga, or simply dance around the kitchen to your favorite tunes. Find what feels good for your body and make it a priority, even if it's just for a 20 minutes each day.  “Baby blues” awareness: It’s common to feel overwhelmed, sad and even weepy in the weeks  after delivery. Fluctuating hormones, and the physical and emotional changes that come with having a baby, alongside anxiety about caring for your newborn and sleep deprivation can all contribute to "baby blues." Sometimes the baby blues do not go away. Trust yourself and recognize that if these feelings persist or get worse, you should talk to your doctor or healthcare provider.   Connect with other new parents: There's nothing quite like bonding with other parents who are going through similar experiences. Join a new parents' group in your community, or connect with fellow parents through social media, such as the Good Start™ Baby Club channels. Sharing your triumphs, struggles, and laughs with others who understand can provide invaluable support and reassurance.    As you navigate your new normals of parenthood, please don’t feel guilty about prioritizing your own well-being while you care for your little one. It’s important to practice self-care and be kind to yourself during this profound transition. Remember, you are strong, resilient, and capable of amazing things. And caring for yourself is not selfish; it is a gift to both you and your baby. So, take a deep breath and give yourself a pat on the back, knowing that you are doing your best each day. You've got this.    References:  Health Canada. Your guide to postpartum health and caring for your baby. 2023. Your Guide to Postpartum Health and Caring for Your Baby - Canada.ca Accessed April 2024.   Davis, GA, et al. Society of Obstetricians and Gynecologists of Canada, (SOGC), & SOGC Clinical Practice Obstetrics Committee. Exercise in Pregnancy and the Postpartum Period. JOGC. 2003;25(6):516-522.    Health Canada. Parents: Your Feelings after Your Baby is Born. 2018. https://www.canada.ca/en/public-health/services/publications/healthy-living/your-feelings-after-baby-born-nobodys-perfect.html Accessed April 2024. 

As the much-awaited moment of childbirth approaches, it's completely normal to feel uncertain or nervous about your labour and delivery. Let’s calm those nerves! From recognizing the early signs that labour has begun, to knowing when it's time to contact your doctor, we’re here to help you navigate the journey of childbirth.    Oh Baby! 10 early signs that labour is underway  Nesting: This often is considered an “old wives’ tale,” but if you have a burst of energy, or the urge to clean and organize, this could be a sign that your baby is on the way.  Braxton-Hicks: These ‘false’ contractions can start halfway through the pregnancy, but they tend to increase in frequency and intensity as you get closer to delivery.  Dropping or Lightening: This phenomenon is commonly referred to as "lightening" because you might physically feel lighter. As baby drops down further into your pelvis to prepare for birth, you might find it easier to breathe now that baby is no longer putting heavy pressure on your diaphragm.  Effacement: In the last month of pregnancy, the cervix will begin to stretch and thin. This is an indication that the lower portion of the uterus is preparing for delivery, as a thinner cervix dilates more easily. ¹ Dilation: This is the process of the cervix opening in preparation for childbirth. ¹ Your healthcare provider can help you determine how many centimeters you have dilated as you approach your delivery date. Water Works: If your water breaks or you experience a heavy gush or light leak of fluid, it's essential to inform your doctor. This could be a sign that labour is underway. ¹ Bloody Show: During pregnancy, a mucus plug protects your cervix. As your body gears up for labour, it says goodbye to this plug, and that is called a “show.” ² The mucus might have a hint of pink or blood. It's a sign that labour might be near, but don't worry if you don't notice it – not everyone does! Backache: Nagging aches or mild pains in your lower back could be from increased pressure to your pelvic area. ³ This also could be a signal that baby is ready.  You Gotta Go: Increased urination, loose stools, diarrhea and/or feeling like you need to go to the bathroom more often (even more so than before) is a common early sign of labour. ⁴ Regular Contractions: When your contractions increase in intensity and frequency, this is the telltale sign that your baby is ready to join the world. Start recording the time each contraction begins and how long they last. Contact your doctor or midwife when your contractions follow a consistent pattern and are occurring closer together. ² As your due date approaches, look for these subtle signals that the big day is near. From nesting instincts kicking in to unusual bursts of energy, these signs can be both exciting and reassuring. Talk to your doctor or midwife if you have any questions about the signs that labour is starting.  * For informational purposes only. Not intended to be medical advice. Consult your physician for any questions about your or your baby's health.    References:   ¹ Society of Obstetricians and Gynaecologists of Canada. PregnancyInfo.ca. Labour 101. Accessed 2024 March. URL: https://www.pregnancyinfo.ca/birth/labour/labour-101/  ² American Pregnancy Association. Signs of Labor. Accessed 2024 February. URL: https://americanpregnancy.org/healthy-pregnancy/labor-and-birth/signs-of-labor/  ³ HealthLinkBC. Labour and Delivery. Accessed 2024 April. https://www.healthlinkbc.ca/pregnancy-parenting/labour-and-birth/labour-and-delivery     ⁴ Government of Canada. Your guide to a healthy pregnancy. Accessed 2024 February. URL: https://www.canada.ca/en/public-health/services/health-promotion/healthy-pregnancy/healthy-pregnancy-guide.html    

Welcoming a new baby is one of life's most exciting adventures, and as you enter the home stretch of your pregnancy, comfort and preparation are key. The third trimester brings a unique set of challenges as your belly grows to accommodate your little one.   Here are some examples of common symptoms that you may experience and tips on how to help maximize your comfort:   Back discomfort: Consider resting on a firm mattress, cuddling a pillow between your knees, or embracing the added support of a prenatal belt. Try applying tender heat or a gentle massage to help relieve strain and tension.   Constipation: Drink lots of water and eat high fibre foods, such as vegetables, whole grains, and fruit.  Talk to your doctor before taking any stool softeners or laxatives.     Difficulty sleeping: Embrace a regular sleep schedule and create a cool, peaceful bedroom that invites you to relax.  Heartburn: Avoiding heartburn-triggering foods like coffee, pop, spicy and high-fat foods, particularly near bedtime.   Leg cramps: Hydration, gentle activity, and calf stretches can be effective rituals to reduce cramps.  Fatigue: Stay energized with a healthy balanced diet and mild to moderate exercise.     If you have any concerns or questions about your health, talk to your healthcare provider.      References:   Health Canada. Your Guide to a Healthy Pregnancy. 2023. https://www.canada.ca/en/public-health/services/health-promotion/healthy-pregnancy/healthy-pregnancy-guide.html. Accessed April 2024.    

Creating the perfect nursery for your upcoming bundle of joy is more than just choosing the right colours and adorable decor. It's about crafting a space that feels like home for both you and your baby. Your little one's nursery should be a sanctuary of safety and comfort. As you prepare this special space, consider the following tips:  Baby's sleep space: For the first 6 months, your baby's safest sleeping position is on their back in a crib, cradle, or bassinet that meets the current Canadian safety regulations. All you need is a tight-fitting mattress and a fitted sheet designed for the mattress.  Nursery decor: Focus on decorating the room – not the crib, cradle or bassinet. While bedding sets, pillow and bumper pads (even mesh ones) look nice, they are not safe for your baby. Any loose or soft items in your baby’s crib can pose a suffocation risk. Anchor the furniture in the nursery to a stud or with heavy-duty drywall anchors to prevent accidental falls. You can also use anchors designed for specific types of furniture.  Sleep sacks: Many parents use sleep sacks to keep their babies warm at night. Make sure the sacks are the right size for your newborn.   Prep station: A bedside cart or basket can keep all the necessities close by.  The right lighting: Consider installing blackout blinds or curtains to regulate light.  Make it cozy: Make sure to include a cozy chair for yourself to enjoy those precious moments of cuddling or feeding.  By ensuring the nursery is a serene and secure environment for your baby, you're setting the stage for a smoother transition into this exciting new chapter of life. Remember, the key is in preparation and creating a loving, calm oasis for both you and your newborn.     References:  Health Canada. Setting Up a Safe Nursery. 2023. https://www.canada.ca/en/public-health/services/safe-sleep/setting-up-nursery.html Accessed April 2024.  

Congratulations! You're on the incredible journey of bringing new life into this world. As your due date approaches, it's time to start thinking about what to pack in your hospital bag. Having everything you need at your fingertips can offer you calmness and comfort during your hospital stay. A thoughtfully packed bag also supports your postpartum recovery, helping you to feel your best. Feel free to make this list your own - add your personal favorites to ensure you have what you need for the special delivery. So let's dive into the ultimate hospital bag checklist to make sure you're prepared for the big day!  Essential documents: First things first, gather all your important documents. These may include:   identification insurance information birth plan list of your current prescriptions other hospital or medical paperwork. This could include an authorized hospital visitation list or a cord blood donation form. _________________________________________ _________________________________________ Having these documents readily available will save you time and help ensure a hassle-free admission process. Comfy clothing: Packing soft, stretchy and loose-fitting clothes is the key to comfort for your stay. Remember to bring:  nightgown or birthing gown (if you choose to deliver in your own gown versus something provided by the hospital) robe comfy pajama pants (you might prefer darker colors, in case there are accidents) nursing bras or tanks favorite slippers cozy socks (if you want something other than the grippy hospital socks) don't forget a going-home outfit, keeping in mind that you may still have a baby bump post-delivery. You might also want to choose an outfit that makes it easy to nurse or feed your newborn.  _________________________________________ _________________________________________ Hygiene heroes: Bringing your own toiletries will help you feel fresh during your stay. Pack travel-sized items such as: toothbrush and toothpaste shampoo and conditioner face wash or make-up remover favorite face moisturizer hand cream hair ties or scrunchies brush or comb trusted lip balm _________________________________________ _________________________________________ Recovery care: After giving birth, your body will need a little TLC. While the hospital may have some of these items for you, you might be more comfortable if you plan to bring your own: personal water bottle to help you stay hydrated peri bottle for post-partum pain or personal care ice pack or cold pack disposal undies maternity or disposal pads nipple cream, if you plan to nurse nursing pads supportive belly binder or maternity belt nursing/feeding pillow small lap blanket favorite pillow from home to help you rest. Be sure to have a bright pillowcase so that it’s easily distinguishable from the hospital pillow _________________________________________ _________________________________________ These essentials will not only provide much-needed relief, but they’ll also help in your recovery journey. Entertainment essentials: During the early stages of labour or while waiting for things to progress, having snacks and entertainment options on hand can help to distract and relax you. Consider packing: your favorite snacks, such as dried fruit, trail mix or crackers extra-long phone cord and charger a personal fan to stay cool a white noise machine to help you rest reading material, such as book or a magazine your favorite TV shows or podcasts downloaded onto your phone or tablet a portable speaker so you can listen to your favorite playlists. Consider creating playlists for delivery, and possibly a soothing playlist for post-delivery relaxation _________________________________________ _________________________________________ Baby must-haves: We can't forget about your little one! These essentials will provide comfort to your baby during the transitions at the hospital and on the memorable ride home. Make sure to pack: newborn diapers wipes sterilized bottle with nipple Good Start® Infant Formula. Even if you plan to breastfeed, having formula* on hand can help you stay prepared 2- 3 sleepers – TIP: You may want to bring two kinds of sleepers – one with a zipper and another with a snap or button close. Zippers make for easier diapering, but babies who need additional monitoring might prefer the snaps to accommodate wires or tubes 2-3 onesies baby’s first blankie extra swaddling blankets cozy hat cute, comfy, photo-ready outfit to wear home _________________________________________ _________________________________________ *We believe that breastfeeding is the ideal nutritional start for babies Partner’s best: It's important for partners to be well-prepared too. Encourage your partner to pack their own hospital bag, complete with extra clothes, fresh socks, and a handy phone charger. Having these comfort items easily available can truly enhance the experience for everyone involved. Keep your bags in a handy spot so you both can be ready at a moment's notice. _________________________________________ _________________________________________ Happy packing! Preparing your hospital bag is an exciting step towards welcoming your bundle of joy into the world. By gathering these essentials, you'll be well-equipped to embark on your delivery journey with confidence and comfort. Remember, this list serves as a guide, and you can always tailor it to fit your personal preferences and needs. Wishing you a smooth labour and delivery, filled with love, empowerment and joy!

What is colic? Babies cry, but some babies cry unconsolably for hours. This extreme crying in young babies is called colic. All babies cry, but your baby may have colic if they cry for more than 3 hours a day, at least 3 times a week, for over 3 weeks5^. Colic usually starts in the first few weeks of life and babies may cry more often in the evening and at night. Colic is difficult, but there are things you can do to help soothe your baby. If you are worried about your baby's crying, talk to your doctor. L. reuteri is a soothing probiotic naturally found in breast milk and has been clinically shown to: Reduce crying time in colicky babies2,3^ Support a healthy and balanced gut flora in your baby's digestive system3 Promote regular stools and tummy comfort4   Reduced crying time in colicky babies in as little as 1 week2^   ≥ 3 days/week   ≥ 3 weeks/month   ≥ 3 hours/day   Signs your baby may have colic Speak to your doctor if your baby’s crying is accompanied by fever, vomiting or diarrhea, if you feel there is a significant change in behaviour or could be due to an injury.   Lots of crying Clenched hands Gas, bloating, cramps Legs drawn to chest Red Face Things you can do to help Swaddle & side-to-side rockingWalking White noiseSoothing Probiotics (L.reuteri) ^In breastfed infants. 1Vandenplas Y, et al. Prevalence and Health Outcomes of Functional Gastrointestinal Symptoms in Infants From Birth to 12 Months of Age. J Pediatr Gastroenterol Nutr. 2015;61(5):531-537. 2 Chau K et al. Probiotics for Infartile Colic: A Randorized, Double Blind, Plscebo Controlled Trial Investigating Lactobacilus reuteri DSM 17938. J Pediatr. 2015;166(1):74-78. 3Savino F et al. Lactobacillus reuteri DGM 17938 in Infantile Colic: a Randomized, Double Blind, Piscebo-Controlled Trial. Pediatrics. 2010;128: e528-e533. 4Concorullo P et al. Lactobacillus reuteri (DSM 17936) in infarits with functional chronic constipation: a double blind, randomized, placebo controlled study. J Pediatr. 2010;157(4):598-602. 5HealthLink BC. Colic. September 2023. https://www.healthlinkbc.ca/pregnancy-parenting/parenting-babies-0-12-months/baby-health/colic Accessed February 2023.

You may be thinking about changing your baby’s formula whether it’s due to their age or digestive issues like fussiness, gas and spitting up. Regardless of the reason, it’s best to speak with your doctor before switching your baby’s formula. Once you have the go-ahead, here’s some things to consider when doing the switch. Why switch baby formulas Many parents choose to switch formulas for different reasons such as adapting to different dietary needs or preferences, feeding issues, or transitioning to a different stage formula as their baby grows. How to switch formulas Most babies will do well on different brands of the same type of infant formula and can transition to the new formula right away. Be patient, it can take up to 5 days for some babies to adjust. How to choose which formula to switch to Talk to your baby’s doctor Your baby’s doctor should be consulted for any questions about your baby’s health.They know your baby's unique needs and can help guide your formula choice based on any potential intolerances or other dietary requirements your baby might have. Your doctor may recommend switching to a lactose-reduced or soy-based formula. If your doctor suspects your baby has an allergy, they may recommend hypoallergenic formula designed for babies with allergies. Choose the right stage Look for formulas that are age-appropriate for your little one. Different formulas are designed for different stages, such as newborns or infants 6 months and older. Read the label instructions Remember to carefully follow the preparation instructions on the label for the product you are using. Instructions can vary from product to product and between infant formula brands. Tips for switching formulas Don’t worry about alternating or combining the new formula with the formula you’ve been using: Baby’s transition to the new formula can happen right away. Avoid mixing different formulas! Formulas aren’t meant to be combined. Plus, if the reason you decided to switch formulas is because baby is experiencing digestive issues, you won’t be able to identify the cause if you are mixing formulas. Give your baby 3 to 5 days to get used to the new formula: The adjustment could happen right away or it may take some time to adapt. While you’re transitioning, your baby may go through some other slight changes—mainly to their stool pattern, gas and how often they spit up. Minor changes to baby’s stool pattern, gas or how often they spit up are normal when transitioning to a new formula Is switching formulas safe? Switching baby formulas is generally considered safe and common but it's important to talk to your baby’s doctor before making any changes. Why choose GOOD START®? GOOD START formulas are tummy friendly and easy to digest*. Designed with baby’s comfort in mind, only GOOD START formulas have comfort proteins, which are 100% whey proteins that have been partially broken down using our unique process for small tummies. Whenever you may decide it’s time for formula, choose GOOD START PLUS. It’s our closest formula to breast milk and the only non-GMO† baby formula with Comfort Proteins™, Probioticsǂ, DHA, and 2’-FL. Switching to a formula for sensitive stomachs Designed to give sensitive tummies extra comfort, GOOD START SOOTHE is easy to digest* and has 30% less lactose compared to other GOOD START milk-based formulas. It is our most advanced formula for fussy tummies and is the only formula with probiotic L. reuteri. Over 90% of parents who switched to GOOD START SOOTHE said their baby was less fussy after the first feed.1 *Like all infant formulas †Ingredients not genetically engineered. ǂProbiotics only in powder format. <2>References 1 Czerkies L et al., JPHN. 2019;1(1):19-26.