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Becoming a new parent is such an exciting and emotional journey, but it can also leave you wondering if you’ll ever sleep through the night again—especially when you’re up at 4am with your little one! But don’t worry. Just as you eventually learned to sleep through the night when you were little, your baby will too. Here’s a helpful guide to understanding your baby’s changing sleep patterns, with tips to help you and baby get a good night’s rest. The early days There’s nothing like the joy and wonder of watching your newborn sleep. Most of the time they’ll be in active sleep mode, which is characterized by dreaming, twitching, and irregular breathing. This is completely normal. As your baby grows more familiar with their new world, their sleep patterns will become more predictable.tips to help you and baby get a good night’s rest. Sleep needs in the first 3 months Newborns need lots of sleep, about 16 to 18 hours a day, and they will usually wake up every few hours for feedings. During this time, it’s all about creating a calming routine to help them feel safe and secure. Here are a few tips to help: Keep the room where they sleep dark and quiet and put your baby to sleep at the same time each night, to help  signal that it’s time to wind down. Let them sleep in their own safe environment, and not in bed with you. Have a bassinet or cradle ready in case your baby isn’t comfortable sleeping in a crib at first. Always place your baby on their back for every sleep to help reduce the risk of Sudden Infant Death Syndrome (SIDS). Between 3 to 6 months Life may become more predictable around the four-month mark. Your little one may nap two or three times during the day, which will help them sleep more consistently at night. Help your baby develop “self-soothing” skills by putting them in the crib when they’re drowsy, but not fully asleep. This will help them learn to fall asleep on their own. From 7 to 12 months By now, your baby may sleep through the night, although some will still wake up once or twice to feed. Your baby will need about 12 to 16 hours of total sleep, including nighttime sleep and daytime naps. If your baby cries during the night, give them a little time to see if they can get back to sleep on their own. If the crying continues, comfort them with a gentle touch or soothing lullaby. Once your baby can sit upright or push up on their hands and knees, you should remove mobiles or toy bars within their reach and move the mattress to its lowest level.  From 12+ months  Most toddlers sleep between 11 and 14 hours a day, which includes nighttime sleep and two naps or one longer afternoon nap. It is still important for them to nap since this helps promote growth, restoration, and brain development. Napping also gives you a chance to doze along with your little one or catch up on a favourite TV show. These sleepy cues indicate your toddler may need a nap: Lower energy and activity levels (for instance, losing interest in toys). Quieting down and rubbing their eyes. Irritability, whining, or fussiness.  With love, patience, and good routines, your baby will learn to sleep through the night. Remember that every baby is unique. With each passing day, your little one will find their own sleep rhythm. Consult your healthcare provider if you have any questions about your own or your baby’s sleep patterns. Sweet dreams! Canadian Paediatric Society, Caring for Kids. Healthy sleep for your baby and child. December 2018. Accessed March 2025. https://caringforkids.cps.ca/handouts/healthy-living/healthy_sleep_for_your_baby_and_child  American Academy of Pediatrics. HealthyChildren.Org. Stages of newborn sleep. September 18, 2013. Accessed March 2025.https://www.healthychildren.org/English/ages-stages/baby/sleep/Pages/phases-of-sleep.aspx  Health Canada. Safe sleep for your baby. October 2021. Accessed March 2025. https://www.canada.ca/en/public-health/services/publications/healthy-living/safe-sleep-your-baby-brochure.html

Welcoming a new baby into your life is a beautiful adventure. A lot of your time early on may be spent learning how to make your little one comfortable and happy. Something that can make a big difference to your baby’s well-being is paying extra attention to their tummy. Baby’s digestive system is still developing, so issues like gas and tummy discomfort may occur and cause your baby to fuss or cry. The good news is that there are some simple things you can do to help your baby’s tummy stay happy and healthy! Here are three helpful tips: Tummy time for baby Tummy time is supervised play where you allow your baby to spend time on their tummy while they are awake. It’s an important and fun way for your little one to strengthen their neck and shoulder muscles, develop head control, improve their motor skills (such as crawling), and prevent flat spots from forming on their head.  Tummy time may also aid in digestion, as being on their stomach helps strengthen and stretch baby’s abdominal muscles. Tummy time can put gentle pressure on baby’s tummy and help them move gas out and ease discomfort. Start with a few minutes of tummy time, 2 or 3 times a day, and build up to 3 or 4 tummy time sessions a day for 10 to 15 minutes each time. Gentle baby massage A massage is not only soothing for your baby, but it may also support a healthy tummy. Massaging your baby’s belly in a clockwise direction—from the top of the tummy to the bottom—may help your baby digest their food better and experience less constipation. Gentle massage is also a lovely bonding experience that can promote relaxation, improve your baby’s sleep, help keep them calm, and improve their circulation. You’ll notice how much your baby enjoys the feeling of your hands moving gently over their tummy.  Probiotics help nurture baby’s gut If you’re breast feeding, breast milk* contains probiotics; that can help support digestion, improve gut flora, and boost baby’s immune system. If you choose to use formula, look for those that are tummy-friendly, easy to digestǂ, and contain partially broken-down proteins and probiotics. Learn more about Good Start® Plus Stage 1 formula. Top takeaways Regular check-ins with your doctor can help you ensure your baby’s health is on track and that they are getting all the nutrients they need.  With a little tummy time each day, some gentle massage, and the goodness of breast milk and/or infant formula, you’re helping to set the stage for a happy, healthy digestive system! * Breast milk provides optimal nutrition for infants. Health Canada recommends that all breastfed and partially breastfed infants in Canada should receive a daily supplement of 10 µg (400 IU) vitamin D.   ǂ Like all infant formula.  American Academy of Pediatrics. HealthyChildren.Org. Abdominal Pain in infants: 8 possible reasons your baby’s tummy hurts. Accessed March 2025. https://www.healthychildren.org/English/health-issues/conditions/abdominal/Pages/Abdominal-Pains-in-Infants.aspx American Academy of Pediatrics. HealthyChildren.Org. Gas Relief for Babies. Accessed March 2025. https://www.healthychildren.org/English/ages-stages/baby/diapers-clothing/Pages/Breaking-Up-Gas.aspx 

In their first few weeks, your baby is using all their senses to explore the exciting new world around them. Here are some milestones you can look forward to in the early months with your little one. Month 1: Baby is exploring, developing reflexes, and starting to communicate Your baby will sleep, a lot! By the second week, you may notice your baby crying more frequently, as they begin to communicate their needs. At first all cries will sound alike, but soon enough you’ll start to recognize different types of cries signalling hunger, discomfort, or fatigue. The Moro—or startle—reflex, which happens when a baby is startled by a loud sound or by movement that feels like they are falling, may occur often. Other reflexes will also start to develop. Tips to stimulate baby’s senses Hearing: Play soothing music, use your own comforting voice to speak to them (in general babies prefer high-pitched voices), or introduce soft toys that make sounds to stimulate baby’s hearing. Sight: Capture their attention with black-and-white patterns, high-contrast mobiles, and your smiling face. Touch: Engage their sense of touch with soft blankets and toys. Expect to see your baby: Lift their head slightly to strengthen their neck muscles. Track objects close to their face. Blink in response to bright lights. Turn toward familiar voices. Grip your finger (the grasp reflex) or respond when you touch the corner of their mouth, which activates the rooting reflex and helps baby latch for breastfeeding. Month 2: Smiling and cooing are baby’s ways of talking to you  Your baby is becoming more alert and responsive now, taking in everything around them. They may smile or coo to show emotions, respond to familiar sounds, or when they recognize you and your partner. Your little one will start to communicate with sounds other than crying. Tips to nurture their social development Spend time talking, reading, and singing to your baby to help them develop their social skills. Talk back soothingly to your baby when they make sounds. This intimate face-to-face time will strengthen your bond and help them grasp the rhythm of conversation. Engage your baby’s attention with bright, colourful toys. Expect to see your baby: Push their chest up with their arms during tummy time to develop muscles and coordination. Go silent, cry, or act startled in response to loud sounds. Repeat “oohs” and “aahs.” Focus on small objects as they work their eye muscles. Month 3: Baby is building trust  By the third month, your little one will begin developing confidence and will start to associate actions with outcomes, such as calming down at the sound of your voice. By consistently meeting your little one’s needs, you can help build your baby’s sense of trust and foster their sense of safety and security. You can help develop their communication skills by talking, singing, and reading to them. Use simple language with them and pronounce words clearly. Expect to see your baby: Bring their hands together and start reaching for things. Explore by sucking on fingers and other objects. Maintain eye contact to learn to focus. Turn toward your voice and recognize sounds more clearly. Top takeaways  Watching your baby grow, use their senses, and start to communicate is incredibly exciting! Remember that babies reach developmental milestones at their own pace. Talk to your doctor if you have questions about your baby's progress.     Rourke Baby Record. Updated 2024. www.rourkebabyrecord.ca Accessed March 2025.   American Academy of Pediatrics. HealthyChildren.Org. Hearing and making sounds: Your baby’s milestones. Updated February 22, 2021. https://www.healthychildren.org/English/ages-stages/baby/Pages/Hearing-and-Making-Sounds.aspx#:~:text=They%20will%20recognize%20and%20respond,accordingly%2C%20without%20even%20realizing%20it Canadian Paediatric Society. Caring for kids.cps.ca. Your child’s development: What to expect. Accessed March 2025. https://caringforkids.cps.ca/handouts/behavior-and-development/your_childs_development  

Bringing a baby home is incredibly exciting, but the new responsibilities can also feel like a lot. Here are some simple yet effective tips to help you rest, recharge, and beat fatigue, so you can feel your best while taking care of your little one. Naptime is prime time Finding the time to get everything done at home may feel tricky, but rest shouldn't take a backseat. Loading the dishwasher and folding the clothes can wait! Try to get into the rhythm of napping when your baby does. If that’s not always possible, ask your partner or a family member to watch the baby while you get some much-deserved shut-eye.  Feel free to limit guests  While visitors often mean well, they can sometimes add more work than support during the early days with your little one. Don’t be shy about setting boundaries around who can visit and when. If you’re not up for the company, it’s okay to say no. When you feel ready for visitors, prioritize family and friends who are willing to help and provide support.    Eat healthy meals Eating well and staying hydrated will help your body recover and stay energized. Opt for healthy foods—like vegetables, fruits, whole grains, and lean proteins. For more nutrition tips, check out this article: Taking Care: Nutrition Tips for Expecting and New Moms. Go easy on the coffee The occasional morning coffee may help you feel alert , but try not to rely on caffeine to power through the day. Too much coffee can disrupt your sleep patterns (and your baby’s too, if you’re breastfeeding), so limit your intake to below 300 mg (two to three cups of coffee) per day. If you’re craving a warm drink later in the day, have a nice herbal tea instead! Add in morning workouts Looking to start exercising again? Slowly ease into it with low intensity exercise, like taking your baby for a walk. Talk to your doctor before you start working out after giving birth. Consider sharing feeding responsibilities Having expressed breast milk or ready-to-feed formula, like Good Start® Plus 1 Ready-to-Feed Baby Formula, can come in super handy when you need a break, want to catch up on uninterrupted sleep, or just need some alone time. Pro tip: sunshine may help A dose of sunlight can provide vitamin D, boost your mood, and may also help regulate your sleep-wake cycle. Stroller sessions may offer fresh air, some sunshine, and moderate exercise—great for you and your baby! Top takeaways While the first few months can feel challenging, remember that taking care of yourself is good for you and your baby. So, embrace the support around you, eat well, and enjoy guilt-free naps as needed. You deserve it!   Government of Canada. Your guide to postpartum health and caring for your baby. Published May 2023. https://www.canada.ca/en/public-health/services/child-infant-health/postpartum-health-guide.html

As a new parent, you want to give your baby the very best, and a huge part of that is making sure they’re getting all the nutrition they need. Breast milk provides optimal nutrition for baby, including proteins that are essential building blocks for your baby’s growth. Breast milk naturally contains a balance of whey and casein proteins that are unique compared to the proteins found in cow’s milk used to make infant formulas. Not all formulas are the same When it comes to infant formulas, all formulas in Canada must meet strict nutritional standards. These include the amount and quality of the protein – but not all formulas are the same. While some formulas try to replicate breast milk using the same ratio of whey and casein, it’s not just about the numbers. What matters is creating a feeding experience that closely resembles what breastfed babies naturally receive. Inspired by breast milk, we take a unique approach to our formulas with gentleness in mind for your baby’s stomach. First, we start with high quality 100% whey protein, avoiding casein which can curdle in the stomach. Using an advanced two-step hydrolysis process, we partially break down the 100% whey protein into pieces that are 10x smaller, on average, than those in intact cow’s milk protein formulas, making them easy for your baby to digest. 1 How Comfort Proteins® Help Promote Softer Stools One common issue parents and caregivers may face when formula-feeding their baby is the occurrence of harder stools, which can be uncomfortable for a baby. Clinical studies have shown that babies fed formulas containing Comfort Proteins® partially broken down whey protein have experienced softer, more regular-shaped stools compared to babies fed traditional intact protein formulas.2 Softer stools may be more comfortable for your baby. A happy, healthy tummy means a happy, healthy baby—and fewer worries for you. Choosing a Formula for Your Baby When choosing a formula for your baby, remember that not all formulas are the same. Only Good Start® formulas contain our unique Comfort Proteins® that are designed to be gentle on tiny tummies and easy to digest*. With Good Start® formula, you can trust that your baby is getting gentle nutrition to support growth and comfort.   __*Like all infant formulas. References 1. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 2. Czerkies LA, et al. Int J Pediatr. 2018;2018:4969576.

Here are some strategies and tips you can use to ease the journey.

Your baby’s stomach is tiny, so they’ll need small, frequent feedings to keep them full and with a happy belly.

The decision to introduce or supplement with formula doesn’t mean it’s the end of your breastfeeding journey. Many parents successfully use a combination of breastfeeding and formula feeding to support their baby’s healthy growth and development. If you’re wondering about supplementing with formula, a conversation with your doctor can help you decide what’s best for your baby’s needs. They can provide guidance based on your baby’s health, feeding habits, and growth patterns. Tips for Introducing Formula Before making changes to your baby’s feeding routine, please speak with your doctor to ensure it is the best decision for your family. If you are looking to make the transition to supplementing easier, follow these tips: If you can, wait to supplement until breastfeeding is established. Try bottled breast milk to help them adjust to a bottle. Maintain the breastfeeding parent’s breast milk supply by pumping after each bottle feeding. Pick a time when your baby is calm and happy to introduce the bottle, take a gradual approach. Position your baby properly and in a semi-upright position, skin-to-skin when possible. Consider combo-feeding – alternating between breast milk and formula feedings. Formula should always be prepared separately from breast milk. For step-by-step instructions on introducing your baby to formula, read our guide. Choosing the Right Formula for Your Baby If you decide to begin supplementing with baby formula, look for a formula with: Partially broken-down proteins: These are proteins broken down into smaller pieces, making them easy to digest. Probiotics: Probiotics are part of what gives breast milk its natural protective qualities and helps support the development of a healthy tummy.2 2’-FL: 2’-FL is one of the most abundant types of human milk oligosaccharide (HMO) present in breast milk, and has been shown to support baby’s digestive health and developing immune system.3,4 DHA: DHA is an Omega-3 fatty acid naturally found in breast milk that supports baby’s brain and eye development. Good Start® Plus 1 formula, our closest formula to breast milk, contains the unique combination of our exclusive Comfort Proteins®, which are 100% whey proteins partially broken down for small tummies, Probiotic B. lactis, 2’-FLǁ, and expert recommended levels of DHA5. References : ǁ Not derived from human milk.  1. Cleveland Clinic, 2024. Feeding Your Baby: How and When to Supplement With Formula. Accessed 2024 September. https://health.clevelandclinic.org/breast-milk-formula 2. Holscher H, et al. JPEN. 2013;36(1):106S-116S. 3. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 4. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 5. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.

Discover the link between gut health and immunity.

Learn as much as you can about feeding before your baby arrives.

You may be thinking about changing your baby’s formula whether it’s due to their age or digestive issues like fussiness, gas and spitting up.

Health Canada recommends that, for the nutrition, immunologic protection, growth, and development of infants and toddlers, you breastfeed exclusively for the first six months and you sustain it for up to two years or longer with appropriate complementary feeding.1,2 If you need help breastfeeding, healthcare professionals, family and friends can often provide support, encouragement and advice during this period of learning to feed your new baby. There are a variety of reasons you may choose to supplement breast milk with formula, like: Baby isn’t gaining weight as quickly as your doctors would expect, mom’s milk is taking time to come in, or on rare occasions, you’ve been advised by your doctor to avoid providing breast milk in order to protect your baby due to health concerns. Here’s some information about your formula choices to help determine what’s best for you and your baby. The facts Unlike regular cow’s milk, infant formulas contain the recommended amounts of protein, carbohydrate, fat, vitamins and minerals required for baby’s healthy growth & development. Healthcare professionals recommend cow’s milk-based, commercial iron-fortified formula for infants who aren’t exclusively breastfed because it offers a complete source of nutrition for your baby during the first year.1,* All infant formulas in Canada meet strict nutritional standards, but not all formulas are the same. 100% whey, partially hydrolyzed protein is a type of cow’s milk protein that has been partially broken down into smaller pieces. Hospitals don’t carry all infant formula brands. Look for a formula with the benefits of probiotics, 2’-FL, and DHA There have been many scientific advancements to infant formulas—consider choosing a formula that contains: ProbioticB. lactis: Probiotics are part of what gives breast milk its natural protective qualities. Probiotic B. lactis contributes to baby’s healthy gut microbiota and supports their developing immune system.2 Probiotic L. reuteri: Probiotic L. reuteri contributes to baby’s healthy gut microbiota and helps to reduce fussiness3,4and mild spit-ups.5,+  2’-FL HMO: HMO are bioactive compounds found in breast milk that offer protective benefits for your baby. HMO support your little one’s digestive health and developing immune system. One of the most abundant types of HMO in breast milk is called 2’-FL.6-8 DHA: DHA contributes to your baby’s normal physical brain and eye development. Formats Infant formula comes in three different formats and you can choose one, two or all three for your baby—whatever your daily routine can handle! Ready-to-Feed Formula New to formula? This easy-to-use format was made for your convenience. Comes in a ready-to-use sterile nurser form (Attach nipple. Warm**. Feed!) Do not mix with additional water.§ Concentrate Formula "Add Water" concentrated liquid infant formula is easy to use and prepare for added convenience Requires additional amount of sterilized water§ Mixes easily (No clumps or scoops!) Powder Formula Convenient Great value! Requires powder be added to desired amount of sterilized water§   Introducing Infant Formula: Step-by-Step Follow these simple instructions to supplement breastfeeding with formula or transition to formula feeding: Substitute one mid-day breastfeeding with a bottle-feeding. Relieve your breasts between feedings by expressing small amounts of milk (only if necessary). Talk soothingly when you offer the bottle and give extra loving attention. Substitute another breastfeeding with bottle-feeding every 2-3 days until you reach your desired balance between breastfeeding and bottle-feeding. Some Additional Thoughts on Transitioning Do not replace two consecutive feedings on the same day when you first begin weaning. If you continue with breastfeeding in the morning and evening, or leave them as your last substitutions, you will have greater flexibility to return to work or share daytime feedings with others. The transition to formula may happen smoothly, but sometimes it takes a little longer. All babies and moms are different, so try to be patient, relax and enjoy your time together. * All breastfed and partially breastfed infants in Canada should receive a daily vitamin D supplement of 10ug (400 IU). +In breastfed babies. **Do not use a microwave oven to warm formula, as it can produce hot spots in the bottle that can burn your baby. § Your baby’s health depends on carefully following the label directions for preparation and use. References 1 Joint statement of Health Canada, Canadian Paediatric Society, Dietitians of Canada, and Breastfeeding Committee for Canada. Nutrition for Healthy Term Infants: Recommendations from Birth to Six Months. 2012. Nutrition for Healthy Term Infants: Recommendations from Birth to Six Months - Canada.ca 2Holscher H, et al. JPEN. 2013;36(1):106S-116S. 3Chau K, et al. J Pediatr. 2015;166(1):74-78. 4Czerkies L, et al. J Pediatr Health Nutr. 2019;1(1):19-26. 5Garofoli F, et al. Int J Food Sci Nutr. 2014;65(5):646-648. 6Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 7Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 8Storm H, et al. Global Pediatric Health. 2019;6:1-10.

Learn all about formula preparation for different formula formats and formula storage options.