Formula Feeding Your Baby

From choosing formula to preparing to storing, we've got you covered every step of the way.

Formula Feeding Your Baby

From choosing formula to preparing to storing, we've got you covered every step of the way.

Your inside scoop for feeding support 

Formula feeding is a journey filled with questions, memorable milestones, messy moments, and a whole lot of baby bottles! We’re here to support you as you navigate through this magical time, with tips, tools, product recommendations and more.

While breastfeeding provides optimal nutrition for your baby, if you have made the choice to use formula, rest assured Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy.* 
Formula feeding 101 Helpful tools More reads Find your formula

Formula Feeding 101

Introducing baby formula

This helpful guide walks you through choosing the right formula, understanding important ingredients like probiotics and DHA, finding a routine and format that works for you, 
and offers tips for introducing formula.

Read More »

Understanding hunger and 
fullness cues

Check out this article for info on how much and how often to feed your baby at every stage. Learn to spot hunger and fullness cues, adjust feeding routines as your baby grows, and feel confident you're nourishing them with love and care.  

Read More »

Preparing and storing formula

Baby formula can feel a bit overwhelming at first, but you’ve got this! This guide covers how to safely prepare and store formula in all its forms. Learn best practices, avoid common mistakes, and feel good knowing your baby’s bottles are safe. 

Read More »

Helpful Tools for Formula Feeding

files/icon-finder.png
Formula Finder
files/icon-feeding-log.png
Baby Feeding Log
files/icon-poop-colour.png
Poop Colour Chart 

More relevant reads and tips you’ll love

How to Support Your Baby’s Tummy Health and Immunity

How to Support Your Baby’s Tummy Health and Immunity

Discover the link between gut health and immunity.

Read More »
Guide to Feeding Your Newborn

Guide to Feeding Your Newborn

Learn as much as you can about feeding before your baby arrives.

Read More »
How to Switch Formulas

How to Switch Formulas

You may be thinking about changing your baby’s formula whether it’s due to their age or digestive issues like fussiness, gas and spitting up.

Read More »
Essential self-care* tips for new parents

Essential self-care tips for new parents

Taking care of yourself after giving birth is just as crucial as caring for your newborn.

Read More »

Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy*

Good Start® Plus 1 powder formula is our closest formula to breast milk and contains the unique combination of our exclusive Comfort Proteins®, which help promote softer stools,**,1 probiotic B. lactis to support a healthy gut microbiota, expert-recommended levels of DHA,2 and 2’-FL for immune support.3-5
Find Your Formula

Good Start® is Pediatricians’ #1 choice for easiest formula on baby’s tummy*

Good Start® Plus 1 powder formula is our closest formula to breast milk and contains the unique combination of our exclusive Comfort Proteins®, which help promote softer stools,**,1 probiotic B. lactis to support a healthy gut microbiota, expert-recommended levels of DHA,2 and 2’-FL for immune support.3-5
Find Your Formula

Your feeding journey, your way

Every feeding choice is personal, and there’s no one right way to nourish your little one. As you navigate this journey, remember that your healthcare provider is always there to offer guidance and answer questions. And we’re here to support you along the way!  

References

* More Pediatricians trust Good Start® as the most well-tolerated routine infant formula than any other brand. Data on file. March 2025. 
** Compared to intact protein formulas. 
° Powder format only.
1. Czerkies L, et al. 2018. Intl J Pediatrics. 2018;2018:4969576
2. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.  
3. Storm H, et al. Glob Pediatr Health. 2019;6:1-10. 
4. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 
5. Goehring K, et al. PLoS One. 2016;146(12):2559-2566.