To parents everywhere – feeding your baby isn’t a one-size-fits-all journey.
It’s messy, exhausting, beautiful, and unapologetically yours. Whether you breastfeed, formula-feed, or a combination of both, your informed choice is valid and deserves respect.
So, to all the judgement, the unsolicited advice, and the side-eyes, say it with us:
We believe breastfeeding provides the ideal nutritional start for babies and fully support Health Canada's recommendation of exclusive breastfeeding for the first six months. Whether you breastfeed, formula-feed, or do a combination of both, your informed choice is valid and deserves respect.