Good Start® PLUS 1 Baby Formula, Concentrated Liquid

Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Mixes easily with no clumps or scoops – just add water as directed and shake well.

Available in 12x240ml

For infants 0 months and up. 


  • Our closest liquid formula to breast milk
  • GOOD START is PEDIATRICIANS' #1 CHOICE for Easiest Formula on Baby's Tummy!*
  • Tummy friendly and easy to digest†, only GOOD START formulas contain COMFORT PROTEINS, which are 100% whey proteins that are partially broken down for small tummies
  • EXPERT RECOMMENDED LEVELS of DHA1, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development
  • With 2’-FL. 2’-FL is a prebiotic found in breast milkǁ that is shown to help support digestive health and the developing immune system..2-4
  • Non-GMOǂ
  • Comes in an easy-to-use Concentrated Liquid format with a reclosable cap, that mixes easily with no clumps or scoops - just add water as directed and shake well.

Average Composition Concentrate per 100 ml Standard Dilution per 100 ml
Calories 134 cal 67 cal
Energy 560 kJ 280 kJ
Protein 3 g 1.5 g
Fat 6.8 g 3.4 g
Carbohydrate 15 g 7.5 g
2'-Fucosyllactose 0.05 g 0.025 g
Ash 0.68 g 0.34 g
Linoleic acid 1.2 g 0.6 g
Linolenic acid 0.11 g 0.056 g
Arachidonic acid (ARA) 22 mg 11 mg
Docosahexaenoic acid (DHA) 22 mg 11 mg
Vitamin A 400 IU 200 IU
Vitamin D 80 IU 40 IU
Vitamin E 2.6 IU 1.3 IU
Vitamin K 0.012 mg 0.006 mg
Vitamin C 13 mg 6.7 mg
Thiamine 0.11 mg 0.054 mg
Riboflavin 0.19 mg 0.094 mg
Vitamin B6 0.1 mg 0.05 mg
Vitamin B12 0.0004 mg 0.0002 mg
Niacin 1.4 mg 0.7 mg
Folacin 0.02 mg 0.01 mg
Pantothenic Acid 0.6 mg 0.3 mg
Biotin 0.004 mg 0.002 mg
Choline 32 mg 16 mg
Taurine 9 mg 4.5 mg
Inositol 8 mg 4 mg
L-Carnitine 1.7 mg 0.87 mg
Calcium 88 mg 44 mg
Phosphorus 48 mg 24 mg
Magnesium 9.4 mg 4.7 mg
Iron 2 mg 1 mg
Zinc 1.1 mg 0.54 mg
Manganese 0.02 mg 0.01 mg
Selenium 0.004 mg 0.002 mg
Copper 0.11 mg 0.054 mg
Iodine 0.016 mg 0.008 mg
Sodium 36 mg 18 mg
Potassium 144 mg 72 mg
Chloride 88 mg 44 mg
Nucleotides 5.2 mg 2.6 mg

Water, Partially hydrolyzed reduced minerals whey protein concentrate, Corn maltodextrin, Lactose, Palm olein, Soybean oil, Coconut oil, High oleic safflower oil and/or high oleic sunflower oil, 2'-Fucosyllactose, Mortierella alpina oil†, Schizochytrium oil††, Taurine, Nucleotides (cytidine 5'-monophosphate, disodium uridine 5'-monophosphate, adenosine 5'-monophosphate, disodium guanosine 5'-monophosphate), L-carnitine, Trypsin, Ascorbyl palmitate, Mixed tocopherols, Vitamins (vitamin A palmitate, vitamin D3, dl-alpha-tocopheryl acetate, phylloquinone, sodium ascorbate, thiamine mononitrate, riboflavin, niacinamide, calcium pantothenate, pyridoxine hydrochloride, biotin, folic acid, vitamin B12, choline bitartrate, inositol), Minerals (calcium chloride, tricalcium phosphate, dipotassium phosphate, magnesium chloride, potassium citrate, sodium citrate, ferrous sulphate, zinc sulphate, manganese sulphate, copper sulphate, potassium iodide, sodium selenate).

† A source of arachidonic acid (ARA)

†† A source of docosahexaenoic acid (DHA)

Contains: Milk, Soy.

Product information is subject to change. Please refer to the product label or packaging for the most current nutrition and allergen information.

Your baby’s health depends on carefully following the directions for preparation and use.

  1. Wash hands thoroughly. Boil clean bottles, nipples, rings, caps, and utensils in water for 5 minutes.
  2. Separately, bring water to a rolling boil for at least 2 minutes. Cool to lukewarm. Shake carton well before opening.
  3. Pour equal amounts of formula and previously boiled water into bottle. Cap bottle and shake well.

See Preparation Instructions on pack for detailed instructions.


If there is formula remaining in the carton, recap, refrigerate upright, and use within 24 hours. Store unopened cartons at room temperature. Avoid extreme temperatures.

*More pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. Data on file.

†Like all infant formulas

(ǁ) Not derived from human milk.

ǂIngredients not genetically engineered.

1 ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.

2 Storm H, et al. Glob Pediatr Health. 2019;6:1-10.

3 Bode L, et al. Glycobiology. 2012;22(2):1147-1162.

4 Goehring K, et al. PLoS One. 2016;146(12):2559-2566.